The MoneyBack reward points programme launched in January 2007.
MoneyBack provides extra savings to members in the form of MoneyBack points. By presenting the MoneyBack card, members earn basic points every time they shop, and earn extra points on special offers. These points can then be exchanged for cash vouchers, selected products and merchant coupons.
MoneyBack has an extensive retail partner network throughout Hong Kong and Macau, and involves over 400 retail outlets including:
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MoneyBack also has point conversion partners including Asia Miles, Standard Chartered Bank Credit Cards and Esso Smiles, so the use of MoneyBack points is not limited to grocery shopping.